Daniel Zhang has been involved in international advertising companies such as McCann Erickson and Ogilvie.  He is one of the first Chinese experts to win the International Advertising Creativity Award.  

In 1996, as a Creative Director assisting the general manager, he established the strategic research and development for this company.  He managed both the Creative Department and the Branding Strategy Department 

With over 11years of management and training experience, Daniel has trained various medium and large advertising companies in China.  He covered topics such Strategic R & D and Creativity.  He has also been providing consulting to advertising companies to properly set up their operation and to enhance their competitive position in the market.

Daniel just recently obtained his MBA degree from China Europe Business International School (CEIBS) and was among the top students in his class.    He also has a Master’s Degree in Humanism from Ming Zu Da Xue.  In this degree, he focused on the spirituality of urban dwellers and he also was interested in helping reduce pressure amongst city residents.  

He helped non-government organizations (NGO) to promote national and international charity foundations.  He volunteered to work with NGOs on gender research and AIDS prevention.

Four (4) years ago, he established his own media and advertising consulting company focusing on cultural communication and information technology company.  He published articles on stress and emotion management in leading commercial magazines.

Daniel values integrity, courage and responsibility. He embraces creative life to enlarge the personal value to the society’s value.