His sales career began in 1977 when he adopted the sales role for the scientific instrumentation company who employed him as an electronics engineer.
From 1979, he spent five years implementing and developing sales campaigns for the top UK Intel components' distributor, Rapid Recall. Rapid were the premier UK Intel product distributor of the late 1970’s and early 1980’s. In the role of field sales engineer, he achieved 125% and 142% of target before accepting promotion into a product-marketing position. Responsible first for the Intel component products, then later for the Intel systems products, he continued to trounce multi million pound targets.

In the mid 1980’s, as companies began to use personal computers, he joined PC reseller, Quest, to help make the new technology solve business problems. In 1984, he won a place on the IBM study tour in Florida